Marketing Specialist

Highland Community College is seeking a creative and detail-oriented full-time Marketing Specialist to support the College’s marketing and public relations efforts. This position plays a key role in developing engaging content, managing social media, coordinating events, and ensuring consistent branding across all platforms. Working closely with the Marketing team, the Marketing Specialist helps implement strategies that enhance the College’s visibility and outreach.

Key Responsibilities:

• Assist with implementing the College’s marketing plan, including creating emails, print and digital ads, videos, photos, and web content.
• Manage social media communications and daily content to grow awareness and engagement.
• Collaborate with internal and external partners to develop marketing campaigns; track timelines and ensure deliverables meet brand standards.
• Create and proof marketing collateral such as literature, advertising, and digital art.
• Plan and execute virtual and in-person events, including logistics, vendor coordination, and post-event communications.
• Maintain brand standards across all marketing materials.
• Perform other duties as assigned. (Occasional evening and weekend hours required.)

What We’re Looking For:

Education and Experience:

• Associate’s degree in marketing, communications, graphic design, or related field required; Bachelor’s degree preferred.
• Two to three (2–3) years of experience in graphic design, web content management, digital media, and social media management, or equivalent combination of education and experience.

Skills and Knowledge:

• Knowledge of marketing, advertising, social media, and communications principles.
• Proficiency in graphic design tools and publishing software.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Excellent written and verbal communication skills.
• Ability to work collaboratively and maintain effective relationships.
• Familiarity with website accessibility and data-driven decision-making.

Why Join Highland Community College?

• Work in a collaborative and student-centered academic environment.
• Become a valued member of a campus community that is committed to shaping the future of our communities by providing quality education and learning opportunities.
• Professional growth opportunities.

Salary & Benefits:

Salary range: $21.82 - $32.74 per hour

Comprehensive benefits package. Details available at www.highland.edu/employment.

How to Apply:

Interested applicants should apply online at www.highland.edu/employment. Applications are not complete until the following materials are submitted:

• Online application
• Cover letter
• Resume
• Unofficial transcripts
• Contact information for three professional references

For alternative application methods or questions, contact Human Resources at 815-599-3426. Applications will be accepted until the position is filled.

Equal Opportunity Employer:

Highland Community College is an Equal Opportunity Employer. Applications from veterans, minorities, individuals with disabilities, and other diverse groups are strongly encouraged.